I noticed that the creative task of writing my book has required my premium time. To write what I feel is quality and heartfelt content, I need to spend the best hours of my week on it. Those are times in which I’m mentally and physically rested, emotionally connected, working in pleasant surroundings, not distracted, not rushed, and not stressed. In my case this premium work time makes up 10-20% of a typical busy week.

I’ve spent nearly all my premium time this spring on book writing. This prompts me to wonder what I used to do with that premium time. Respond to emails? Review documents? Think? Create? Text people? I did some of each I guess.

Use your premium time for the kinds of creative, high-value activities that benefit the most from getting your best. Spend other times on tasks that don’t require your A-game to be done well, or don’t have as much impact potential.