It’s nearly impossible to get anywhere without trust. It’s the core of intimate relationships. It’s the lifeblood of teams performing toward a common goal. It’s the heart of making a sale. Even something as simple as paying at drive-through window #1 and getting your food at drive-through window #2 is based on trust.

We trust people who listen to us, tell us the truth, and do what they say they will do. We trust people who look out for our best interest even when they have the upper hand. We trust people who admit when they are wrong and do what they can to make it right.

Earn deep and broad trust by consistently doing those things. It’s probably the most valuable investment in your future you can make.