What does it feel like to work here?

What does it feel like to be a customer there?

What does it feel like to spend time with you?

Everyone needs to feel competent, included, and cared about. If someone or something makes us feel stupid, left out, or rejected, we will avoid it like the plague. These are the real reasons employees quit and customers go elsewhere.

A good paycheck or a good price are not enough to overcome a bad feeling. Pay attention to what it feels like for them.