The business model at the core of an organization is so vital. It’s what fuels the economic engine that powers everything the organization does. A powerful model at the core enables success in a way that great execution on a weak or unclear model cannot compete with.

What would your customers truly miss if your organization ceased to exist? What do they value so much they would be sad about no longer paying you for it? That’s the real gist of your business model.

If you spend too much time looking at what success will be like when you get there, and not enough time taking action, you probably won’t get anywhere.

If you spend too much time taking action and not enough time looking at what success will be like, you might get there and find out you are not where you want to be.

The second mistake is sneakier than the first, because all the effort and motion feels responsible and can create a long (even lifelong) illusion that you are getting closer to where you want to be.

When setting out in a rowboat, choice of destination and pulling on the oars are both make-or-break important.

What’s the real reason…

…you started this?

…you showed up today?

…you are doing this for a living?

…you are in that relationship?

… or haven’t started yet?

If you lie to yourself that it’s for the money, or because you “have to”, or because it’s the best you can do, you just might act like the pretend reasons are real.

Being honest about the real reasons is a key step toward on-purpose choices to end up where you actually want to.

I recently spent some time between conference sessions with indie musician Hannah Elizabeth Smith. The night before, she had thrilled the crowd with her masterful main stage performance. While we chatted she was messing around on her guitar with skills so impressive and seemingly easy for her, I just had to shake my head and laugh.

Thinking of Malcom Gladwell’s 10,000 hours of practice to master anything, I asked 20-year-old Hannah if she thinks she has 10,000 hours of guitar practice in. After some quick mental math she said “I think it’s a lot more than that”.

Calling her gifted would be an insult. She’s spent a big fraction of the waking hours in her life practicing guitar. That’s earned, not given.

Almost anyone can be “gifted” at almost anything, if they put in the practice time. That includes you, and that means “not gifted” is no excuse.