There are some things money can’t buy, but there are lots of people willing to offer you those things for a price.

I’m talking about things like… Respect. Sex appeal. Peace of mind. Belonging. Identity. Camaraderie. Youthfulness.

I’m not saying the MasterCard commercials are wrong when they imply that a series of purchases (gas money, baseball tickets, hot dogs, and popcorn) can contribute to something deeper (a father/son bonding road trip to a big game). I think they’re right. Such an experience does involve spending money, and it can contribute to something deeper. But it also requires a relationship foundation and a certain quality of interpersonal interaction to make it work. The trip requires money, the relationship requires an investment of work and time over thousands of experiences and conversations.

Don’t get me wrong. I gladly spend money, sometimes lots of money, on things like books, teaching, or experiences that I believe will contribute to my relationships, deeper needs, and higher goals. I’m not telling you to be frugal. I am suggesting though, that a fast red car may not actually resolve the deeper issues behind a mid-life crisis.

These things that money can’t buy are found through a longer, more internal process, involving relationship building, personal growth, and perseverance. Don’t be drawn into trying to buy those things outright. That is very expensive and ultimately counter-productive. Accept that there are no shortcuts and engage in the longer process.