Willingness to try things that will probably fail.

An idea for a product or service that:

1. People find helpful
2. You can execute/deliver better than the competition, and
3. Lends itself to spreading the word cost-effectively.

Access to enough cash to develop and test-market the idea on the smallest scale necessary to find out if it’s viable.

Willingness to risk losing that cash.

Discipline to complete tasks consistently.

Perseverance to fight through obstacles and setbacks and still reach your goals.

Ability to account for and interpret the financial realities of your business (cash flow, income, expenses, profit, debt).