This book is about perseverance, and quitting. Everything worth doing goes through a “dip” of being difficult, during which perseverance is required. But, some things not worth doing also go through a dip, and some things not worth doing aren’t even difficult at all. So this book is about the virtue of perseverance when it’s worth it, and the virtue of quitting when it’s not. It takes a stab at the question of how to tell the difference. It’s really all about the long term.

It’s a quick read and it will probably make you think about what you should quit and what you might gain by starting something difficult. I recommend it.

P.S. Seth Godin is taking a speaking road trip this summer. I’ll be attending his Chicago stop on September 16th. If you’re going let me know so we can hang out.